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Project topics and materials on "Relevance of television advertisement"

• 1. EFFECT OF TELEVISION ADVERTISEMENT ON BUYING BEHAVIOUR WITH REGARDS TO HOUSEHOLD...

  » ABSTRACT This study examined the effect of television advertisement on buying behaviour with regards to household necessity, a case study of women in Benin City. The broad objective of this study was to examine the impact of television advertisement. The study also examine some literature reviews; including the meaning of advertising, relevant concepts, featuring of advertisement and demerit of ad...Continue Reading »

  Item Type: Project Material |  50 pages |  4,495 engagements |