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Project topics and materials on "Relevance of personal selling"

  • 1. SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

    » ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc, Benin City. In conducting this research, information were gathered from primary and secondary sources like magazines, books and journals. Personal interviews and questionnaires were also used as primary sources. The researcher observed that ...Continue Reading »

    Item Type: Project Material |  50 pages |  6,208 engagements | 

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