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Project topics and materials on "Relevance of marketing strategy"

  • 1. THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY

    » ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were selected as the sample size. The survey metho...Continue Reading »

    Item Type: Project Material |  50 pages |  4,961 engagements | 

  • 2. MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

    » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

    Item Type: Project Material |  50 pages |  4,712 engagements | 

  • 3. MARKETING STRATEGY IN THE HOTEL INDUSTRY

    » CHAPTER ONE 1.1   INTODUCTION The Hotel Industry is primarily a service industry providing a wide range of services ranging from the provision of accommodation, food and beverage to the provision of entertainment, sport and other leisure facilities, to travelers and tourists.  The Hotel Industry comprises of three industries which are: ·        Companies involved in constructing, deve...Continue Reading »

    Item Type: Project Material |  50 pages |  6,759 engagements | 

  • 4. THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR

    » CHAPTER ONE 1.8       INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and services ideas, events organizations, places and personalities for the satisfaction of consumer/clients wants and needs. Marketing has developed in importance and complexity. It is perhaps the most dynamic complicated and challenging function of business. Ma...Continue Reading »

    Item Type: Project Material |  50 pages |  7,452 engagements | 

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