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Project topics and materials on "Promotional strategy"

• 1. PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY

  » CHAPTER ONE   1.0       INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al (1979) is to facilities sales and also contribute to long run profit performance of an organisation. In economic terms, a firms goal in employing promotional programmes is to change both the shape and location of the demand pattern of it’s products. In this case it wi...Continue Reading »

  Item Type: Project Material |  50 pages |  5,228 engagements | 

• 2. THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT

  » ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate objectives experienced by some business organizations calls for a strategy which will enhance the achievement of sales and profit objectives and to curb the menace of liquidation that is so rampant in the business industries of today.   To this end, the topic “the impa...Continue Reading »

  Item Type: Project Material |  50 pages |  5,387 engagements |