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Project topics and materials on "Optimization of marketing mix element"

• 1. IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFITABI...

  » ABSTRACT This research work is directed at analyzing the importance of promotion as a component in the marketing mix on service organization (IJBA BANK in particular). This research work identifies the problems of promotion andattempt solutions to such problem and reviews relevant literature on promotion. In formation were collected using primary and secondary data sources. The main objective of ...Continue Reading »

  Item Type: Project Material |  50 pages |  5,006 engagements |