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Project topics and materials on "Optimization of consumer satisfaction"
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1. THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION
» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation should be more interested in satisfying their customers. As a matter of fact, customers nowadays are becoming more sophisticated than before especially in this new economy (Kotler 2002). That is why banks today must take this as a case to...Continue Reading »
Item Type: Project Material | 50 pages | 6,076 engagements |
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2. IMPACT OF CO-CREATION OF CUSTOMERS/CONSUMER RETENTION AND SATISFACTION
» CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is an obvious fact that every organization tends to move to a position where customer satisfaction is given a favourable consideration. In other words, customer satisfaction is a construct that must be met optimally for efficient and effective achievement of stated objectives, and for smooth continuation of business. Customer satisfaction is ...Continue Reading »
Item Type: Project Material | 50 pages | 5,253 engagements |
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