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Project topics and materials on "Innovation"
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1. IMPACT OF TEST MARKETING AND INNOVATION ON NEW PRODUCT
» CHAPTER ONE1.0 INTRODUCTIONAlthough product development is not usual recognized as a formal stage in the product life cycle, many ideas for long term product planning are derived from the concepts that are generated through the preliminary process. Product development is a strategy for company growth by offering modified or new product to current market segments. Before introduction, a new product...Continue Reading »
Item Type: Project Material | 50 pages | 5,619 engagements |
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