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• 1. AN INVESTIGATION OF SALES PROMOTION AND ITS INFLUENCE ON BUSINESS PERFORMANCE

  » CHAPTER ONE INTRODUCTION 1.1 Background Of The Study In the last few decades, the financial and commercial activities of most businesses have been affected by the unfavourable state of the Nigerian economy. Hence, businesses have experienced a declining level of sales and profitability and strive to survive (Latif, 2011). In essence, every business enterprise in operation must implement a marketin...Continue Reading »

  Item Type: Project Material |  58 pages |  2,774 engagements |