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Project topics and materials on "Impact of public relation"

• 1. PUBLIC RELATION IN NIGERIAN EDUCATIONAL SECTOR

  » 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management organization including tertiary institutions to understand its potential and limitations. Nwokoye (1984:212) defined public...Continue Reading »

  Item Type: Project Material |  50 pages |  5,489 engagements |