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Project topics and materials on "Impact of promotional activity"

• 1. THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT

  » ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the needs and wants of the consumer at a profit to the firm. Thus the provision of product for the satisfaction of the consumer or customer is the focus  of marketing thereby making product a fundamental tool of marketing. But Ebue (1990:1) stated that if you product, package it brilliantly, price it,...Continue Reading »

  Item Type: Project Material |  50 pages |  4,098 engagements |