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Project topics and materials on "Impact of promotional activities"

• 1. THE IMPACT OF PROMOTIONAL ACTIVITIES ON CUSTOMER PURCHASING BEHAVIOUR

  » ABSTRACT The purpose of this research study is to determine the impact of promotional activities on the purchasing behavior of consumers at Tesco Lotus. The research will be limited to Rama II Branch. After initial exploratory research at Tesco Lotus to ascertain current promotional activities employed, a survey questionnaire was created to determine consumer demographic data, consumption behavior...Continue Reading »

  Item Type: Project Material |  50 pages |  4,234 engagements | 

• 2. THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE PURCHASE OF A COMPANY’S PRODUCT

  » Abstract This research seeks to explore “The impact of promotional activities on the purchase of company’s product using Nigeria Bottling Company Plc. as a case study. It has other objectives such as exposing how promotional activities impact positively on the purchase of a company’s product and the effect these promotional activities have on the purchase of Nigeria Bottling company’s prod...Continue Reading »

  Item Type: Project Material |  50 pages |  4,787 engagements |