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Project topics and materials on "Effectiveness of packaging"

• 1. THE IMPORTANCE OF PACKAGING AS A TOOL FOR IMPLEMENTING A COMPANY MARKETING PROGR...

  » ABSTRACT   The purpose of set up a business is to achieve set objective. To achieve objective, a lot of activities are involved such as packaging, promotion, pricing, planning e. t. c packaging as one of the business activities has contributed to business growth through aiding in product promotion, protection, segmentation, convenience (handy), economy etc. Most products would have been difficult...Continue Reading »

  Item Type: Project Material |  50 pages |  5,180 engagements | 

• 2. THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

  » ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study. It is aimed at assessing the impact of packaging and involve branding of product cover either to enhance appearance or for preservative purpose. The objectives of the firms market value and how packaging affects the marketing power of a product. Data ...Continue Reading »

  Item Type: Project Material |  50 pages |  8,045 engagements |