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Project topics and materials on "Effect of advertising"

• 1. ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT

  » CHAPTER ONE   INTRODUCTION   BACKGROUND OF THE STUDY   Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38)       Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a...Continue Reading »

  Item Type: Project Material |  50 pages |  4,833 engagements | 

• 2. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES

  » CHAPTER ONE 1.0    INTRODUCTION 1.1    BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there are many brands currently in the market. They also show that there is serious competition in the toothpaste sub sector of the economy.             A quick scan of two daily newspaper revealed that the following       are currently competiti...Continue Reading »

  Item Type: Project Material |  50 pages |  6,248 engagements | 

• 3. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to examine the problem the researcher will provide solution and also find out if there are other problem that are not discovered by toothpaste producing companies or adverting agency, the researcher also revel various definition of advertising type and obje...Continue Reading »

  Item Type: Project Material |  50 pages |  6,657 engagements |