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Project topics and materials on "E-marketing"

• 1. ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR IN...

  » ASSESSMENT OF EFFECTIVE MARKETING STRATEGY AND CONSUMER PURCHASING BEHAVIOUR  IN E MARKETING CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The arrival of new information and communication technologies has increased the complexity of competition in today's world; thus, the competitive aspects of the use of new technologies are essential for local and international businesses in order to gain a...Continue Reading »

  Item Type: Project Material |  59 pages |  2,917 engagements | 

• 2. THE IMPACT OF SOCIAL MEDIA AS A BUSINESS PROMOTION INSTRUMENT

  »   CHAPTER ONE INTRODUCTION 1.1 Background of the study Social media is considered as one of the most recent and significant E marketing tools in the current time. Social media provides accessibility to customers with the purpose of knowing their interests and needs as well as affecting their purchasing decisions. Social media is defined as the websites that connect millions of users from differen...Continue Reading »

  Item Type: Project Material |  57 pages |  3,717 engagements | 

• 3. E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPURTUNITES

  » CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the use of internet technologies especially the WWW for business purposes by huge number of small and medium scale businesses. E marketing has not only reshaped the existing small and medium scale businesses but also created tremendous opportunities for new businesses. Most ...Continue Reading »

  Item Type: Project Material |  50 pages |  6,188 engagements | 

• 4. E-MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES

  » E MARKETING AND SMALL SCALE BUSINESS IN NIGERIA THREAT OR OPPORTUNITIES CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Small scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale busine...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 5. PROSPECTS AND PROBLEMS OF E-MARKETING IN THE HOSPITALITY INDUSTRY

  » PROSPECTS AND PROBLEMS OF E MARKETING IN THE HOSPITALITY INDUSTRY CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY According to the definition provided by the American Marketing Association (2008), marketing refers to “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that ben...Continue Reading »

  Item Type: Project Material |  56 pages |  0 engagements |