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Project topics and materials on "Consumers"

• 1. INFLUENCE OF OUTDOOR ADVERTISING ON THE CONSUMERS

  » ABSTRACT Outdoor advertising messages are difficult to avoid because it is placed strategically and use special appealing techniques especially a digital billboard that slides products which reduce boredom while it also used to reinforce the recall of brand names and pay offs. The research examines the influence of outdoor advertising on its publics with a case study of Ikeja City Mall in Lagos st...Continue Reading »

  Item Type: Project Material |  50 pages |  5,421 engagements | 

• 2. A CRITICAL EXAMINATION OF THE IMPACTS OF ADVERTISING ON BRANDS SELECTION AMONG C...

  » A CRITICAL EXAMINATION OF THE IMPACT OF ADVERTISING ON BRANDS SELECTION AMONG CONSUMERS IN OWERRI, IMO STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Producing for sales and profits is the raison d'être of each business enterprise. In order to stay in business, an organization must generate sufficient revenue from its products to pay its operational costs and generate enough profits (...Continue Reading »

  Item Type: Project Material |  53 pages |  2,321 engagements | 

• 3. AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUES PREFERENCES OF NIGERIAN CONSUMER...

  » AN ASSESSMENT OF THE SALES PROMOTION TECHNIQUE PREFERENCES OF NIGERIAN CONSUMERS IN UYO, AKWA IBOM STATE CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Due to the growth of brands in many categories, fast moving consumer goods (FMCG) in Nigeria are in a condition of hyper competition. Utilizing consumer sales promotion to distinguish one's offer has become the norm. The budget allocated to c...Continue Reading »

  Item Type: Project Material |  56 pages |  2,342 engagements | 

• 4. CONSUMERS BELIEVABILITY OF TV COMMERCIAL CLAIM

  » S CHAPTER ONE INTRODUCTION 1.1 Background Of The Study Globally, adverts have been known to be a great source/or means of luring and convincing consumers to purchase various goods and services. Since the inception of adverts there has been an increase in brand loyalty from consumers of certain products. These adverts would either influence its audience in the purchase of these goods and services p...Continue Reading »

  Item Type: Project Material |  54 pages |  2,018 engagements |