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Project topics and materials on "Consumer purchase decision"

  • 1. THE SIGNIFICANCE OF PRICE IN CONSUMER PURCHASE DECISION

    » Abstract The objective of this project include the examination of the importance of price in consumer purchase decision using Mr. Biggs Plaza as a case study. Other objective include how customers changes behaviour as a result of increase in price, information for this study was gotten from both primary and secondary source. This include questionnaire and personal interview held with customers and...Continue Reading »

    Item Type: Project Material |  50 pages |  6,239 engagements | 

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