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Project topics and materials on "brand perception"

• 1. THE IMPACT OF SOCIO-CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDE...

  » THE IMPACT OF SOCIO CULTURAL DISPARITIES ON BRAND PERCEPTION OF UNIVERSITY STUDENT (CASE STUDY OF KWARA STATE UNIVERSITY AND UNIVERSITY OF ILORIN   CHAPTER ONE INTRODUCTION 1.1 Background of the study In the contemporary world, culture and consumerism have had an unparalleled interaction (HemaPatil and Bblakkapa, 2012). They go on to say that, given this relationship and the fact that the global ...Continue Reading »

  Item Type: Project Material |  56 pages |  2,621 engagements |