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• 1. A CRITICAL INVESTIGATION OF CELEBRITY ENDORSEMENT OF CHARITABLE CAMPAIGNS AND IT...

  »   CHAPTER ONE INTRODUCTION 1.1 Background of study The word "celebrity" is derived from the Latin adjective "celeber," which means "renowned" or "celebrated," according to Franklin, Hogan, Langley, Mosdell, and Elliot (2009, p. 37). A celebrity, according to them, is "a person who is widely recognized in a given society and commands a significant amount of public and media attention." "People who...Continue Reading »

  Item Type: Project Material |  50 pages |  2,254 engagements |