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Project topics and materials on "Appraising"

• 1. APPRAISING THE IMPACT OF TELEVISION ADVERTISING ON THE POPULARITY OF MTN NETWORK...

  » CHAPTER ONE 1.0 Introduction 1.1 Background to the Study Advertising as a concept, can be defined as a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor writer Alide in Okunna (2002: 99). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of informatio...Continue Reading »

  Item Type: Project Material |  50 pages |  5,017 engagements |