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Project topics and materials on "Advertisement"

• 1. IMPACT OF NEWSPAPER ADVERTISEMENT

  » Abstract The study examined the impact of newspaper advertisement on an organisation using Unilever Plc, Apapa Lagos as a case study. Newspaper advertisement is unique because is a permanent medium of communication and readers from all works of life who come across the newspaper can be opportune to see the advertisement message(s). The researcher adopted survey research method to elicit data from ...Continue Reading »

  Item Type: Project Material |  50 pages |  4,797 engagements | 

• 2. THE IMPACT OF WOMEN IN ADVERTISEMENT

  » CHAPTER ONE 1.0    Introduction 1.1    Background of the Study     It is rare these days to see adverts on either print or broadcast media without women playing prominent and visible roles, which range from complementary, subjective, subordinate to major actors in most television adverts. These roles may be ascribed by men who may not only enhance the product being advertised, but add col...Continue Reading »

  Item Type: Project Material |  50 pages |  6,209 engagements | 

• 3. TELEVISION ADVERTISEMENT OF MILO BEVERAGE ON CONSUMERS PURCHASING HABIT AMONG RE...

  » ABSTRACT Television as an audio visual platform shows products and services as it is in a persuasive and enticing manner which placed it over others mass media, it is on this impression the research examines television advertisement of Milo beverage on consumers purchasing habit among Uyo residents. Cross sectional survey research method was used as a quantitative design. Data were collected using...Continue Reading »

  Item Type: Project Material |  50 pages |  5,477 engagements | 

• 4. PUBLIC PERCEPTION OF NIGERIAN ADVERTISEMENT

  » CHAPTER ONE 1.0    Introduction 1.1    Background to the Study Advertising is a form of communication through the media about product, services, ideas, personalities or organizations, paid for by an identified sponsor. Alide in Okunna (2002). Bovee and Arens (1985) gave a more widely accepted definition of advertising as the non personal communication of information, usually paid form of per...Continue Reading »

  Item Type: Project Material |  50 pages |  5,114 engagements | 

• 5. THE USE OF FIGURATIVE EXPRESSION IN THE LANGUAGE OF ADVERTISEMENT

  » CHAPTER ONE   1.0   INTRODUCTION   Figurative expressions are forms of styles in which words are used to express more than they mean ordinarily so as to make the idea very emphatic and effective.   On the other hand, hyperbole is one of the figurative expression and it means the use of deliberate expression for emphasis to achieve heightened effect or to produce some effect. In advertisements...Continue Reading »

  Item Type: Project Material |  50 pages |  8,338 engagements | 

• 6. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

  » ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

  Item Type: Project Material |  50 pages |  5,471 engagements | 

• 7. PORTRAYAL OF WOMEN IN ADVERTISEMENT

  »  TABLE OF CONTENT CHAPTER ONE   1.0        Introduction 1.1        Background to the study 1.2        Stateement of problem 1.3        Purpose of the study 1.4        Research Questions 1.5        Significance of the study 1.6        Scope/Delimitation of the study 1.7        Limitation to the study 1.8        Definition of terms CHAPTE...Continue Reading »

  Item Type: Project Material |  50 pages |  5,219 engagements | 

• 8. ADVERTISING MESSAGES AND BRAND LOYALTY IN NIGERIA: A COMPARATIVE ANALYSIS OF ZEN...

  »   CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY Several studies have examined the influence of advertising messages on brand loyalty (Baktor, Boric and Paunović, 2017). Advertising messages can be transferred to the target audience through the respective advertising media. A wide array of media is used for advertising messages. Each medium has its diverse benefits, restriction...Continue Reading »

  Item Type: Project Material |  53 pages |  2,331 engagements | 

• 9. AN ASSESSMENT OF THE IMPACT OF COVID-19 ON SOCIAL MEDIA ADVERTISEMENT

  » AN  ASSESSMENT OF THE IMPACT OF COVID 19 ON SOCIAL MEDIA ADVERTISEMENT   CHAPTER ONE INTRODUCTION 1.1 Background of the study A newly emerging corona virus, SARS‐CoV‐2 (previously known as 2019‐nCoV) which can cause corona virus disease (COVID‐19), a severe respiratory illness like SARS and MERS, was first reported in Wuhan, China at the end of 2019. The World Health Organization (WHO) i...Continue Reading »

  Item Type: Project Material |  52 pages |  3,157 engagements | 

• 10. IMPACT OF ADVERTISING ON CONSUMER CHOICE OF HOUSEHOLD PRODUCT IN OGUN STATE

  » CHAPTER ONE INTRODUCTION   1.1  Background of the study The term "consumer" refers to someone who purchases and utilizes goods. As a consequence, customers keep the production cycle rolling and play a vital part in any country's economic system; as a consequence, any country will suffer crisis if consumers do not have sufficient demand for items produced. Different commodities are demanded by cu...Continue Reading »

  Item Type: Project Material |  54 pages |  2,499 engagements | 

• 11. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE.

  » CHAPTER ONE INTRODUCTION 1.1 Background of the study  Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior. Online advertising is also known as online  marketing...Continue Reading »

  Item Type: Project Material |  56 pages |  29 engagements | 

• 12. ATTITUDE AND PERCEPTION OF UNDERGRADUATES TOWARDS FILM ADVERTISEMENTS

  » CHAPTER ONE INTRODUCTION 1.1            Background of the study Film is indeed an important art and craft of mankind. It is also based on the projection of all still images in a continuous manner and at high speed in a way that seem moving images. The film medium is based on creative expression. Films are capable of providing multi faceted services including entertainment and education ...Continue Reading »

  Item Type: Project Material |  53 pages |  1,941 engagements | 

• 13. EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES IND...

  » EFFECT OF ADVERTISEMENT ON CONSUMER PURCHASE DECISION IN FOOD AND BEVERAGES INDUSTRY CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The success of any business organization depends on the level and rate at which it can penetrate into the complex and dynamic market. They increasing complexity of modern business environment has made it possible without engaging in some kind of manipula...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 14. ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIG...

  » ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC CHAPTER ONE INTRODUCTION Background Of The Study Almost all economic activities are geared towards ensuring that the right goods and services are produced and find their way to customer. This involves a process called marketing. Marketing decisions focus on consumer needs, hence it seeks to gu...Continue Reading »

  Item Type: Project Material |  57 pages |  2,075 engagements | 

• 15. IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE

  » IMPACT OF ONLINE SHOPPING ADVERTS ON CONSUMER BUYING RATE CHAPTER ONE INTRODUCTION 1.1 Background of the study Given the growing number of Nigerians who go online on a daily basis, as well as the fact that many brands continue to utilize social media on daily basis to advertise their product, it becomes even more important to determine how online product adverts influences consumer buying behavior...Continue Reading »

  Item Type: Project Material |  57 pages |  0 engagements | 

• 16. INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT

  » INFLUENCE OF ADVERTISING MESSAGES ON CONSUMER PATRONAGE OF ARIEL DETERGENT CHAPTER ONE INTRODUCTION 1.1  Background of the Study Etymologically the word Advertising is derived from the Latin word advert ere which means to draw attention. It‟s all about drawing a person‟s attention to buy a product or seek for services. This is why scholars like Hark and O‟ Connor in Eluwa, (1999), define ad...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 17. INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDE...

  » INFLUENCE OF BILLBOARD ADVERTISEMENT IN BUYING PRODUCTS AND SERVICES AMONG PEDESTRIANS CHAPTER ONE INTRODUCTION 1.1  Background of the Study   Advertising is one of the tools used for persuasive communication to target audience. Advertising is the communication relayed from companies to persuade an audience to purchase their products. This communication is usually through various forms of paid m...Continue Reading »

  Item Type: Project Material |  51 pages |  0 engagements | 

• 18. PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT

  » PUBLIC PERCEPTION TOWARDS BILLBOARD ADVERTISMENT CHAPTER ONE INTRODUCTION 1.1     Background to the Study Advertising is a paid form of non personal presentation of ideas, goods and services by an identified sponsor with a view to disseminate information concerning an idea, product or service (Puranik, 2011). The message which is presented or disseminated is called advertisement. In the presen...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 19. SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PR...

  » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT   CHAPTER  ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with soci...Continue Reading »

  Item Type: Project Material |  55 pages |  0 engagements | 

• 20. TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS

  » TELEVISION ADVERTISING AND CONSUMER PATRONAGE OF SOFT DRINKS   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Nigerian consumers are increasingly becoming uneasily satisfying especially in the area of exposure to advertising messages. This is largely due to their expectation of good value for the money spent. Pike (2008) asserts that marketers are now faced with escalating media costs, ...Continue Reading »

  Item Type: Project Material |  54 pages |  0 engagements | 

• 21. THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF S...

  » THE EFFECT OF ADVERTISEMENT ON THE DEMAND OF CONSUMERS GOODS: A CASE STUDY OF SEVEN UP BOTTLING COMPANY   CHAPTER ONE INTRODUCTION Background Of The Study Advertisement is the collective term for public announcement designed to promote the scales of specific commodities or services that are meant to educate, inform and persuade the entire public by means of difference methods such as Radio, Telev...Continue Reading »

  Item Type: Project Material |  51 pages |  1,982 engagements | 

• 22. THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

  » THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE   CHAPTER ONE INTRODUCTIN 1.1   Background Of The Study Advertising can be define as any paid form of non personal presentation and promotion of ideal good and service by an identified sponsor. Advertising is an aspect of marketing communication and should by view as such rather as a separate activity to be carried on by distinct group of pro...Continue Reading »

  Item Type: Project Material |  60 pages |  0 engagements | 

• 23. THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION

  » THE IMPACT OF ADVERTISING AND PROMOTIONAL STRATEGIES ON ORGANIZATION CHAPTER ONE INTRODUCTION 1.1 Background of the Study Advertising consist of all the activities in presenting to a group. A non personnel, oral or visual, openly sponsored message regarding the products, services or ideas this messages are spread through one or more media and is paid for by an identified sponsor. First there is a ...Continue Reading »

  Item Type: Project Material |  55 pages |  16 engagements | 

• 24. THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE

  » THE IMPACT OF ADVERTISING ON CUSTOMER PATRONAGE CHAPTER ONE INTRODUCTION 1.1    BACKGROUND OF THE STUDY Advertising is one of major ways in which sellers use in order to stimulate demand for goods and services; therefore, it is a communication function which likes customers with the producer. Kotler (1990:450) “Advertising is undertaking to increase campaign on sales, and this can be done onl...Continue Reading »

  Item Type: Project Material |  59 pages |  4 engagements | 

• 25. THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS

  » THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The sophisticate of the socio economic and political environment of the world has introduced a state of urgency and style human affairs are conducted. There is an increasing awareness about the fact that does for instance in a race, the winner is the shorted possible time, in...Continue Reading »

  Item Type: Project Material |  56 pages |  2 engagements |