08168958821
Home » Mass Communication » SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRO...
SOCIAL MEDIA ADVERTISING AND ITS INFLUENCE ON AUDIENCE PREFERENCE OF SIMILAR PRODUCT\
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 65 pages | 1-5 chapters | Amount: ₦5,000 | 2 orders. | Marked useful: 9,705 times
INSTANT PROJECT MATERIAL DOWNLOADCHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND TO THE STUDY
Nowadays social media becomes part of a person’s life. Social media such as Facebook, Twitter, Instagram or LinkIn has a numeral number of the user and keeps growing every day. It is estimated that over 500 million people are interacting with social media (Ostrow, 2010). The number of social media users growing have attracted marketers. Marketers have recognized that social media marketing as an important part of their marketing communication strategies.
Also, social media helps organizations to communicate with their customers. These interactions help marketers determine customer needs and understand what their market might look like. Key business factors of social media allow consumers to estimate products, make recommendations to contacts or friends, and share any of the purchases through their social media.
The influence of social media on buying behavior can be in any services or products. Quality, brand, advertising or price could effects consumer decision-making. The relationship between social media and consumer decision-making present that social media affects advertising attitudes, brand attitudes, and purchasing intentions of consumer. It will not necessarily affect consumer’s decision-making, but might possess a mediating effect (Taining, 2012).
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 762 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 3,366 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 2,142 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,390 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,499 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,405 engagements |