08168958821
Home » Mass Communication » INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER T...
INFLUENCE OF BILLBOARD ADVERTISEMENT IN PROMOTING DARK AND LOVELY HAIR RELAXER TO PEDESTRIANS
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,245 times
Delivery: Within 24 hoursAbstract
The research examines the influence of billboard advertisement in promoting Dark and Lovely Hair Relaxer on pedestrians in Lagos metropolis. The core objective of the research was to find out whether billboard advertisement influence buying habit of consumers of Dark and Lovely Hair Relaxer and to what extent. Without mincing words, it is obvious that billboard is one of the effective advertising media especially with the introduction of digital billboard that is capable of working like television with motion images, color combinations, attracting font faces and unique sliders among others. Cross sectional survey research method was adopted and 200 copies of questionnaires were administered to 200 respondents within Lagos metropolis who were selected base on convenience which is a non-probability sampling technique. Data collected were analyzed and interpreted using descriptive statistics coupled with frequency and percentage method in a tabulated form. It was recommended that billboard should be erected in a strategic place with adequate monitoring to avoid been pulled down by the wind while reasonable fontface, font size, and graphics should be moderately used.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
ASSESSING THE ROLE OF MEDIA CAMPAIGNS IN IMPROVING SOLID WASTE MANAGEMENT PRACTICES IN RURAL AREAS O...
CHAPTER ONE INTRODUCTION Background of the Study Waste is a mixture of different types of wasted items that are not equal in composition. However, acc...More »
Item Type: Project Material | 54 pages | 269 engagements |
- 2.
AN ASSESSMENT OF THE PRESS FREEDOM INFORMATION BILL IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the study A key component of democratic countries is press freedom, which guarantees that the populace is...More »
Item Type: Project Material | 54 pages | 986 engagements |
- 3.
AN EVALUATION OF THE INFLUENCE OF FACEBOOK ON THE LIFESTYLE OF THE STUDENTS OF AMBROSE ALLI UNIVERSI...
CHAPTER ONE INTRODUCTION Background of the Study The use of social media is already widespread in all situations, but until targeted study efforts,...More »
Item Type: Project Material | 54 pages | 1,763 engagements |
- 4.
INVESTIGATING THE ROLE OF THE MEDIA IN PROMOTING ORAL HEALTHCARE PRACTICES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Worldwide, the media has a vital influence that impacts public health behaviours around the sp...More »
Item Type: Project Material | 54 pages | 1,075 engagements |
- 5.
ASSESSMENT OF SKILLS ACQUISITION VIA SOCIAL MEDIA AMONG UNDERGRADUATES
CHAPTER ONE INTRODUCTION Background of the study Globally tertiary education is an instrument of for economic and human development. As a result th...More »
Item Type: Project Material | 54 pages | 1,140 engagements |
- 6.
AN EXAMINATION OF THE ROLE OF TECHNOLOGY IN SHAPING SOCIAL INTERACTION AMONG YOUTHS IN YENEGOA METRO...
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Globally, the age of technology has brought humanity a period of remarkable technological advance...More »
Item Type: Project Material | 54 pages | 1,092 engagements |