Marketing Project Topics & Materials In PDF, Doc.

1. EFFECTIVE SOLID WASTE MANAGEMENT AS A BOOSTER TO NIGERIA ECONOMY

» ABSTRACT This study was conducted to assess the effective solid waste management as a booster to Nigeria economy. The researcher using the questionnaire method collected first hand information from the management and staff of the company in question. Interviews were also granted to some selected management staff. Based on the findings. T...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

2. IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY

» (A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU) ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. · To know whether Juhel Pharmaceuticals conducts marketing research. · ...Continue Reading »

Item Type: Project Material | 65 pages | 6,190 engagements |

3. IMPACT OF SALES PERSONS ON THE COPORATE GROWTH POTENTIALS OF A COMPANY

» (A CASE STUDY OF SEVEN UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7 up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manuf...Continue Reading »

Item Type: Project Material | 65 pages | 4,474 engagements |

4. IMPROVING CUSTOMER SERVICES LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATI...

» (A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU) ABSTRACT The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The...Continue Reading »

Item Type: Project Material | 65 pages | 4,405 engagements |

5. MARKETING OF CHURCH SERVICES

» MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) ABSTRACT Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to r...Continue Reading »

Item Type: Project Material | 65 pages | 4,335 engagements |

6. MARKETING OF COMMUNICATION SERVICES

» (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU) ABSTRACT This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how ...Continue Reading »

Item Type: Project Material | 65 pages | 4,816 engagements |

7. MARKETING OF FAMILY PLANNING SERVICES

» IN ENUGU URBAN ABSTRACT This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death. ...Continue Reading »

Item Type: Project Material | 65 pages | 4,410 engagements |

8. MARKETING PROBLEMS OF SMALL-SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPAN...

» MARKETING PROBLEMS OF SMALL SCALE INDIGENOUS PHARMACULTICAL MANUFACTURING COMPANIES IN NIGERIA (A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU) ABSTRACT This work was on the marketing problems of small scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The re...Continue Reading »

Item Type: Project Material | 65 pages | 4,263 engagements |

9. PRICING OF AGRICULTURAL PRODUCTS

» (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS) ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate re...Continue Reading »

Item Type: Project Material | 65 pages | 13,412 engagements |

10. PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES

» IN ENUGU (A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY). ABSTRACT This work was on the Promotional Strategies for the marketing of \educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENT Ti...Continue Reading »

Item Type: Project Material | 65 pages | 5,157 engagements |

11. PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS

» PUBLIC RELATION ACTIVITIES IN TERTAIRY INSTITUTIONS IN ENUGU STATE (A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT) ABSTRACT This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). ...Continue Reading »

Item Type: Project Material | 65 pages | 4,406 engagements |

12. PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT P...

» PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (A CASE STUDY OF NIGERIAN RAILWAY) ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is ...Continue Reading »

Item Type: Project Material | 65 pages | 0 engagements |

13. THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT

» ABSTRACT The research was based on the application of marketing research in new product planning and development the essence of the research was to find out the efficiency and effectiveness of the application of marketing research in new product planning and development. The major objectives of this study includes: bring to a company’s operation. To ascertain the kind of marketing research...Continue Reading »

Item Type: Project Material | 65 pages | 4,821 engagements |

14. THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS

» THE ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIAN PRODUCTS (A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE) ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacri...Continue Reading »

Item Type: Project Material | 65 pages | 4,760 engagements |

15. THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION ...

» IN ANAMBRA STATE (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. �...Continue Reading »

Item Type: Project Material | 65 pages | 5,430 engagements |

16. THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS

» ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails i...Continue Reading »

Item Type: Project Material | 65 pages | 4,940 engagements |

17. THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY

» (A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE) TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitatio...Continue Reading »

Item Type: Project Material | 65 pages | 4,427 engagements |

18. THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS

» IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. · To determine how advertis...Continue Reading »

Item Type: Project Material | 65 pages | 5,445 engagements |

19. THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

» (A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it...Continue Reading »

Item Type: Project Material | 65 pages | 4,385 engagements |

20. THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY

» (A CASE STUDY OF EMENITE COMPANY ENUGU) ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfi...Continue Reading »

Item Type: Project Material | 65 pages | 5,625 engagements |

21. THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS

» THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Aga...Continue Reading »

Item Type: Project Material | 65 pages | 4,545 engagements |

22. THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC

» IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and the custo...Continue Reading »

Item Type: Project Material | 65 pages | 4,427 engagements |

23. THE EFFECTIVENESS OF CONSUMER SERVICE DELIVERY IN THE FAST FOOD INDUSTRY

» (A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS) ABSTRACT This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: To determine the relationship between service quality deli...Continue Reading »

Item Type: Project Material | 65 pages | 5,017 engagements |

24. THE EFFECTIVENESS OF MARKETING COMMUNICATION MIX IN CREATING AWARENESS OF A BRAN...

» (A CASE STUDY OF UNILEVER PLC) ABSTRACT This project is on the “effectiveness of marketing communication mix in creating awareness of a brand” (using Unilever Nigeria Plc as a case study. The main objective of this study is to find out the effectiveness of marketing communication in increasing the sales revenue of Unilever brother products.In the cause of seeking for informatio...Continue Reading »

Item Type: Project Material | 65 pages | 4,747 engagements |

25. THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF CAPITAL GOODS

» (A CASE STUDY OF ANAMBRA MOTOR MANUFACTURING COMPANY ANAMMCO) ABSTRACT This study focus on the effectiveness of personal selling in the marketing capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were stud...Continue Reading »

Item Type: Project Material | 65 pages | 5,154 engagements |

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