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Marketing Project Topics & Research Materials | Final Year Research Project Topics With Free Chapter One

• 1. NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDU...

  » CHAPTER ONE 1.0     INTRODUCTION           In today’s economy, a new product passes through set of stage known as product life cycle. Product life cycle applies to both brand and category of products. Its time period vary from product to product.           Modern product life cycles are becoming shorter and shorter as products in matured stages are being renewed by marke...Continue Reading »

  Item Type: Project Material |  65 pages |  4,151 engagements | 

• 2. IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY

  » ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company ( A case study of Conoil and Chemical Marketing Company). The project aims to provide managers with a sound knowledge of effective distribution, the distribution channels, methods of distribution, types of middlemen etc Over the years, most petroleum and chemical marketers ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,199 engagements | 

• 3. DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY

  » CHAPTER ONE 1.1     INTRODUCTION           Distribution treats an aspect of the activity area of marketing that has been conceptualized into the marketing 4P’s. it serves as the bridge between the producers and the prospective or potential consumers. It is therefore an important element in marketing mix, which dictates the movement of goods or services from the point of production...Continue Reading »

  Item Type: Project Material |  65 pages |  4,243 engagements | 

• 4. MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONT...

  » CHAPTER ONE 1.1     INTRODUCTION           It is obvious that the African Business System has been capable of producing a vast quantity of goods and services. However, in the past two decades, the African business system has also become extremely capable of producing massive amounts of information and data.           This situation is a complete research from what previous...Continue Reading »

  Item Type: Project Material |  65 pages |  3,991 engagements | 

• 5. THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION

  » ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business organization.                 Questionnaires will administered to employees in various cadres in the organization structure. Short interviews will be granted along with the use of questionnaire to obtain information on the effect of advertising on the sales of the business...Continue Reading »

  Item Type: Project Material |  65 pages |  4,105 engagements | 

• 6. THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSI...

  » CHAPTER ONE 1.0             INTRODUCTION 1.1             PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer of business management etc, based on their own perspectives and there is no disagreement as to these several definitions. However, from a wider perspective, business organization is defined as an establishmen...Continue Reading »

  Item Type: Project Material |  65 pages |  3,781 engagements | 

• 7. THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY

  » ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand loyalty and to determine other factors that are responsible for brand loyalty especially in the Nigerian telecommunications industry. Previous research had shown that product quality has an effect on brand loyalty but there is still little or no literature discussing the extent to which produ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,434 engagements | 

• 8. INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN ECONOMIC GROWTH

  » ABSTRACT This research work studied investment on human capital and its impact on Nigeria economic growth between 1981 2014. It bothers on determining how human capital and its impact can help in the development of Nigeria economy. The researcher was motivated to choose this topic in order to evaluate how investment on human capital impact on Nigerian economic growth. In this research work the res...Continue Reading »

  Item Type: Project Material |  65 pages |  4,682 engagements | 

• 9. DETERMINING THE EFFECT OF ADVERTISING STRATEGY ADAPTED IN THE SALES OF CONSUMER ...

  » ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising strategy adopted in the sale of consumer goods, a case ...Continue Reading »

  Item Type: Project Material |  65 pages |  4,246 engagements | 

• 10. CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF ...

  » ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guinness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how consumers respond to the various marketing variables such as price, promotion, product, and place so as to verify which tool to concentrate mostly by firms and exe...Continue Reading »

  Item Type: Project Material |  65 pages |  7,158 engagements | 

• 11. MARKETING OF AGRICULTURAL PRODUCTS

  » CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services involved in moving food and other farm products from the ...Continue Reading »

  Item Type: Project Material |  65 pages |  12,034 engagements | 

• 12. THE EFFECT OF PRODUCT ADVERTISING ON A COMPANY’S SALES VOLUME

  » ABSTRACT The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited  as a case study. Advertising is any personal paid form of non personal information which is directed to the consumers or target audiences through various media in order to present and promote a product, services and idea...Continue Reading »

  Item Type: Project Material |  65 pages |  6,078 engagements | 

• 13. THE EFFECT OF ADVERTISING ON THE SALES VOLUME OF BEVERAGES

  » ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the researcher was able to high light the statemen...Continue Reading »

  Item Type: Project Material |  65 pages |  5,433 engagements | 

• 14. THE IMPACT OF PERSONAL SELLING ON SALE VOLUME OF MOBILE PHONES

  » ABSTRACT The study evaluated the impact of personal selling on sales volume. The research survey design was adopted in the study while simple random sampling technique was used to select a sample size of 100 staff of the organization that participated in the study. Data used for the study was collected from both primary and secondary sources. The primary data was gathered  from respondents throug...Continue Reading »

  Item Type: Project Material |  65 pages |  8,443 engagements | 

• 15. THE IMPACT OF NAFDAC ON MARKETING OF DRUGS

  » ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to know how the national Agency for food and Drugs Administration and control (NAFDAC ) can help to solve the problem  being encountered in Enugu state in particular and in this Nation in general, concerning failed counterfeit, substandard, unwholes...Continue Reading »

  Item Type: Project Material |  65 pages |  7,284 engagements | 

• 16. THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT ...

  » ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria Plc, Aba as a case study. The objective of the research work among others were to know the role of marketing communication mix on the advertising media selection, sales promotion campaign influence the volume of the deterg...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 17. THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ...

  » CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121 (one hundred and twenty one) tele...Continue Reading »

  Item Type: Project Material |  67 pages |  4,304 engagements | 

• 18. RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC: AN EVALUATION

  » ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: To determine the impact of relationship marketing in banking industry. To evaluate the level of relationship that exist between the bank with their customers. To identify those problems that may hinder the success of relationship marketing in banking industry. Base...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 19. THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL

  » ABSTRACT This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”. The main purpose was to find out among other things the following: To examine if the promotional strategies used by the hotel lead to increase in customer awareness. To determine if the quality of services rendered by the hotel will lead to a brig...Continue Reading »

  Item Type: Project Material |  65 pages |  4,565 engagements | 

• 20. PACKAGING AS PROMOTIONAL TOOLS IN THE MARKETING OF BEAUTY CARE PRODUCTS

  » ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. To identify packaging as a promotional, in order to increase sales and profitability of the product. To determine whether a good package can help improve a brand image....Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 21. TRADE FAIR AS AN INSTRUMENT OF PROMOTION LOCALLY MANUFACTURED GOODS

  » ABSTRACT This study which   is  on  trade  fair   as  an  instrument  the  promoting  manufactured  goods  in Enugu  metropolis,  (A  case  study  of  Asbestors  sheet  made  by  Emenite Nigeria  limited)  was  carried  out  due  to  the  following  objectives. To  determine  how  trade  their  can  help to  stimulate  marketing  produces.   How  trade�...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 22. ADVERTISING AS A POWER TOOL FOR BUSINESS GROWTH

  » ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising is to create awareness of a product and to further stimulate brand preference. Therefore, its role in the pursuant of a company’s profit making objective can...Continue Reading »

  Item Type: Project Material |  65 pages |  0 engagements | 

• 23. THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES

  » ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving its objectives.  In the study some instruments was used in the investigation and they include: oral interview, questionnaire and survey. From the study we fo...Continue Reading »

  Item Type: Project Material |  65 pages |  4,103 engagements | 

• 24. IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE ORGANIZATION PERFORMANCE

  » ABSTRACT   Customer relationship management (CRM) is a comprehensive business and marketing strategy that integrates technology, process and business activities around the customer. CRM is assumed to lead to bottom line benefits for the organization. Advances in information and communication technologies have provided an effective platform to deliver electronic CRM functions. Despite widespread a...Continue Reading »

  Item Type: Project Material |  65 pages |  10,303 engagements | 

• 25. SMALL-SCALE INDUSTRIES DEVELOPMENT: PROBLEMS AND PROSPECTS

  » ABSTRACT THIS RESEARCH IS AIMED AT SMALL SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. SMALL SCALE INDUSTRIES ARE THOSE INDUSTRIES THAT ARE PRIVATELY OWNED BY ITS OWNERS IN A PURELY PERSONALIZED WAY WITHOUT A FORMALIZED MANAGEMENT STRUCTURE. SMALL SCALE INDUSTRIES IS NEEDED FOR SPEEDY GROWTH AND DEVELOPMENT ESPECIALLY FOR ABILITIES TO BOOST THE LARGER INDUSTRIES, SOCIAL IN...Continue Reading »

  Item Type: Project Material |  65 pages |  4,711 engagements |