Marketing Project Topics & Materials In PDF, Doc.

1. EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING

» ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The misconception have prompted the researcher to focus his attention on the issue with particular reference to marist poultry as a case study. Therefore this work have developed to tactically look into practices with a view to determine the re...Continue Reading »

Item Type: Project Material | 50 pages | 4,696 engagements |

2. IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

» ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and Afribank Plc were used as case study. Some of the objectives of the study included; determine whether the use of strategic marketing strategies enable banks to achieve financial intermediation objectives.To find out the strateg...Continue Reading »

Item Type: Project Material | 50 pages | 4,964 engagements |

3. GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN ...

» ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at gaining large effect with a small budget through surprise and diffusion effects. Although the instruments are more and more often applied by today’s practitioners, there is barely scientific discussion about the concept....Continue Reading »

Item Type: Project Material | 50 pages | 5,428 engagements |

4. THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

» ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization which engages itself in the activity of production on chemical or good and rendering of some useful services to customer. Most organizations...Continue Reading »

Item Type: Project Material | 50 pages | 5,490 engagements |

5. EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR

» ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study, statement of problems objective of the study, rese...Continue Reading »

Item Type: Project Material | 50 pages | 5,070 engagements |

6. EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS

» CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to adopt measures that should strategically reposition them so as to remain afloat. With much increase in the level of customer awareness in response to their needs and wants or satisfaction, firms should also discuss their old market...Continue Reading »

Item Type: Project Material | 50 pages | 5,199 engagements |

7. EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE

» CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term investment, especially for advertising. Promotion and packaging, may brand oriented companies sub contract manufacturing to the companies. On the other hand, manufacturers eventually learn market power and it lies with building...Continue Reading »

Item Type: Project Material | 50 pages | 4,887 engagements |

8. EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE

» CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job satisfaction among employees. The complexity in operations and functions requires that whether of public or private sector, we have to put in place appropriate organization ...Continue Reading »

Item Type: Project Material | 50 pages | 5,215 engagements |

9. AUTOMATIC IN BUSINESS ORGANIZATION

» ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of this, the implementation and application of automation in the running of the business is a necessity owing to the fact that this era is in the process of technological advancement. In the bid to achieve the objective of this research work, this ...Continue Reading »

Item Type: Project Material | 50 pages | 4,852 engagements |

10. AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE I...

» ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential customers fro the purpose of making sales. This study was in the main time, exploratory and descriptive. Data were collected on source specific objective adopted for the resources. Data collection method employed primary sources eg per...Continue Reading »

Item Type: Project Material | 50 pages | 5,101 engagements |

11. AN APPRAISAL OF THE DISTRIBUTION STRATEGIES OF ICE CREAM FIRM

» ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by the firms in distributing its products. Chi Square distributing technique was used as statistical tool in analyzing the data collected from the field. In the course of carrying out this research, the researcher found out that the high price of the...Continue Reading »

Item Type: Project Material | 50 pages | 5,038 engagements |

12. AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELO...

» ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their customer needs and go satisfy them profitability . these research work made us to understand the extent of which information system have helped in staving the problems of customer more...Continue Reading »

Item Type: Project Material | 50 pages | 5,215 engagements |

13. A CRITICAL STUDY OF THE IMPACT OF ADVERTISING ON CONSUMERS PATRONAGE

» CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as efficiently and effectively as possible (Adirika, 1990:38) Its concept is a philosophy of business which states that the customer want satisfaction is the economic and social justification for a firms is...Continue Reading »

Item Type: Project Material | 50 pages | 5,741 engagements |

14. A STUDY OF THE PRODUCT DISTRIBUTION SYSTEM IN THE BREWERY INDUSTRY

» ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33” export large beer as a case study has been painstaking and systematically surveyed and analyzed by the researcher. As mentioned in the statement of purpose under chapter one, the main subjection of this study is to identify distr...Continue Reading »

Item Type: Project Material | 50 pages | 4,819 engagements |

15. AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES

» ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to what extent. In order to effectively and efficiently carryout an appraisal of marketing mix application in retail industry that would be a reflection of the entire retail business in Auchi town, some selected retail business w...Continue Reading »

Item Type: Project Material | 50 pages | 6,378 engagements |

16. THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

» ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the usefulness of advertising on a company’s product. In the process of preparing this project resort has been made to primary source of data collection furthermore questionnaires were administered in the organizational approached for data from the study it wa...Continue Reading »

Item Type: Project Material | 50 pages | 8,445 engagements |

17. EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION

» ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in the course of carry out marketing planning the research methods used for data collection were mainly questionnaires and personal interview which are both primary sources, in addition to these research was the second...Continue Reading »

Item Type: Project Material | 50 pages | 7,308 engagements |

18. THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

» ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging on the firm‘s market value and how packaging affec...Continue Reading »

Item Type: Project Material | 50 pages | 6,375 engagements |

19. GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY

» CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is any paid form of non personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observe that for any promotional activity to be called advertisement it must be paid for. In the real sense it is the...Continue Reading »

Item Type: Project Material | 50 pages | 5,870 engagements |

20. IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

» ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information were gathered through primary and secondary sources. The analysis and test were carried out in reliable statistical techniques such as frequency distribution table and the use of a chi square, null hypothesis, alternate hypothesis a...Continue Reading »

Item Type: Project Material | 50 pages | 5,957 engagements |

21. IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

» ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7 up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates ...Continue Reading »

Item Type: Project Material | 50 pages | 7,328 engagements |

22. IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION

» ABSTRACT The importance of the product life cycle in marketing cannot be over emphasized. The rate of product failure in marketing is alarming amount 50% of products introduce failed and the one major contributing factor is the introduction of the product at a wrong time. When the product that has the prospect of success is introduced at a point of market saturation, it is bound. This project i...Continue Reading »

Item Type: Project Material | 50 pages | 5,681 engagements |

23. INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR

» ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result to increase in sale? This study has attempted to carry out a comprehensive analysis of the influence of advertising on consumer buying behavior using Coca Cola (coke) advertisement as a case study. This study was primarily designed to evaluate the...Continue Reading »

Item Type: Project Material | 50 pages | 5,531 engagements |

24. INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

» ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit making organization. This study is mainly focused on whether effective pricing policy rely more on the estimate of likely demand than knowledge of lost in order to make a logical profit planning decision in a manufacturing company...Continue Reading »

Item Type: Project Material | 50 pages | 6,704 engagements |

25. MARKETING OF PETROLEUM PRODUCTS

» ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among others are to examine if petroleum products in Benin depot are adequately to be distributed to sales outlet, and if favourism and corruption affect the distribution of these products. To resolve these contention issues, data were collected throu...Continue Reading »

Item Type: Project Material | 50 pages | 5,747 engagements |

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