08168958821
Home » Marketing » Effect of point-of-purchase display material of sales and profitability of selec...
Effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 57 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 4,030 times
Delivery: Within 24 hoursEffect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar: a case Study of Value mart and Divine Favour supermarket.
Project Abstract:
This study is an attempt to highlight the effect of point-of-purchase display material of sales and profitability of selected retail outlet in Calabar. The research is based on the use of primary and secondary method of data collection. The secondary data were obtained through reviews of textbooks, notebooks, journals, magazines, newspapers, and other printed materials related to the study. The primary data involved the use of questionnaire and oral interviews, and these were presented in tabular formats. Three hypotheses were formulated and tested using the chi-square analysis. This is intended to provide empirical support for the findings made from the primary research. From the study, there is a significant relationship between sales volume and profitability. Impulse purchase with the use of point-of-purchase display materials. The research concluded that point-of-purchase display materials as an appropriate promotion strategy is effective and positively constituted to increase awareness, impulse purchasing, education of customers, and assists in advertising a firm product. The study recommended that POP materials should be used to create awareness about a new and existing product of a firm.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
IMPACT OF CONTENT MARKETING ON SMALL MEDIUM ENTERPRISES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the study Small and Medium Enterprises (SMEs) play a vital role in the economic growth and industrial advan...More »
Item Type: Project Material | 54 pages | 1,533 engagements |
- 2.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 1,870 engagements |
- 3.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 995 engagements |
- 4.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 3,844 engagements |
- 5.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 981 engagements |
- 6.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 976 engagements |