08168958821
Home » Marketing » INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY ST...
INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 45 pages | 1-5 chapters | Amount: ₦5,000 | 3 orders. | Marked useful: 6,990 times
INSTANT PROJECT MATERIAL DOWNLOADINFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
ABSTRACT
Television advertisement has over the years helped a great deal in the marketing of goods and
services. This research work is an analytical study of the influence of television advertisement on
the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the
questionnaire and interview approaches to gather relevant data. Chapter one defines the
background and frame of reference for the project; providing the objectives, significance,
statement of the problem and scope of the study as well as key terms that are fundamental to the
study.
In chapter two, the researcher offers an excursion into the study of television, noting its
evolution and development in Nigeria. It also defines advertising with reference to its evolution
and its growth in Nigeria. The study focuses on the influence of television advertisement on
‘Always’ sanitary pad as a commodity, using the theories of media dependency and social
responsibility. Chapter three discusses the method of data collection and study population, while
chapter four analyzes the quantitative datausing simple percentage method and descriptive
method for the qualitative data, further describing the ‘Always’ sanitary pad advertisement. In
chapter five, the researcher summarized, made recommendations towards improving the quality
of ‘Always’ sanitary pad television advertisement. The study concludes that there is need to make
the commodity more available and affordable to the consumers
This material content is developed to serve as a GUIDE for students to conduct academic research
DOWNLOAD THIS PROJECT MATERIAL NOW!
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
IMPACT OF CONTENT MARKETING ON SMALL MEDIUM ENTERPRISES IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 Background of the study Small and Medium Enterprises (SMEs) play a vital role in the economic growth and industrial advan...More »
Item Type: Project Material | 54 pages | 832 engagements |
- 2.
EFFECT OF AFFILIATE MARKETING ON CONSUMER PURCHASE INTENTION FOR MALT BEVERAGE BRANDS IN ASABA METRO...
CHAPTER ONE INTRODUCTION Background of the Study Over the year, the digitalization of media and rapid technology advancements have brought about su...More »
Item Type: Project Material | 54 pages | 1,791 engagements |
- 3.
EFFECT OF ADVERTISING ON BRAND SWITCHING BEHAVIOR OF AMSTEL MALT IN ABA METROPOLIS
CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY In the competitive market place, the brand name has become a distinguished contrivance that off...More »
Item Type: Project Material | 54 pages | 926 engagements |
- 4.
THE IMPACT OF AFFILIATE MARKETING ON THE PERFORMANCE OF ONLINE BUSINESSES IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Since the advent of the internet, the growth rate of the retail industry in Nigeria has changed. T...More »
Item Type: Project Material | 54 pages | 3,175 engagements |
- 5.
AN INVESTIGATION OF THE INFLUENCE OF SOCIAL MEDIA CONTENT MARKETING STRATEGY ON CUSTOMERS PURCHASE I...
CHAPTER ONE INTRODUCTION 1.1 Background of the study Due to the widespread use of social media, customers actively seek out and encounter brand inf...More »
Item Type: Project Material | 54 pages | 912 engagements |
- 6.
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E-COMMERCE BUSINESSE...
AN EXAMINATION OF PROBLEMS AND PROSPECT OF SOCIAL MEDIA CONTENT MARKETING AMONG E COMMERCE BUSINESSES IN NIGERIA CHAPTER ONE INTRODUCTION 1.1 Backg...More »
Item Type: Project Material | 54 pages | 898 engagements |