EFFECT OF MARKETING STRATEGY
Sold By: Joe Project Store | Item Type: Project Material | Report this? | Attributes: 50 pages | 1-5 chapters | Amount: ₦5,000 | Marked useful: 5,692 times
Delivery: Within 24 hours
Marketing is a widely used term to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioural change on a short-term or permanent basis. The American Marketing Association most recently defined Marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behaviour. From a societal point of view, marketing provides the link between a society's material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships. In the case of non-profit organization marketing, the aim is to increase and deliver an ethos message about the organization's services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens. On the other hand, marketing strategy is an action plan or a set of plans intended to achieve specific goals or objectives over a period of time. Marketing strategy is action plan on how an organization intends to achieve its marketing objectives. Shaw (2012) explained that strategy is a broad statement of the way which an organization sets out to accomplished its objectives. Marketing strategy is therefore a process of strategically analysing environmental competitiveness and business factors affecting business units, and forecasting functional trends in business areas of interest to the enterprise (Scrizzi, 2007). Aaker (2008) defined marketing strategy as a process that can allow organization to concentrate resources on optimal opportunities with goals of increasing sales and achieving sustainable competitive advantage. Based on the foregoing statement, it can therefore be said that marketing strategy is an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. It involves participating in selling business objectives and formulating corporate and business unit strategies. Marketing strategy involves all basic and long term marketing activities of an organization including strategic direction of the organization, formulation, evaluation and selection of market-oriented strategies that therefore contribute to the goals of the organization and its marketing objectives, which is to satisfy consumers profitably. The ultimate objective of any marketing strategy is consumer’s satisfaction without which no organization can meet its goals.
This material content is developed to serve as a GUIDE for students to conduct academic research
Delivery: Within 24 hours
Advertise Here
Not what you were looking for? Perform a search
What's your project topic?
Comment on Facebook:
Related Project Materials
- 1.
THE ROLE OF OFFICE POLITICS IN SHAPING THE ORGANIZATIONAL CULTURE OF EDUCATIONAL INSTITUTIONS IN BUE...
CHAPTER ONE INTRODUCTION Background of the Study Politics is an integral aspect of human existence. Politics is perceived by many as an inevitable ...More »
Item Type: Project Material | 54 pages | 705 engagements |
- 2.
THE IMPACT OF OFFICE POLITICS ON EMPLOYEE ENGAGEMENT IN THE IT SECTOR OF CAMEROON
CHAPTER ONE INTRODUCTION Background of the Study Politics is a fundamental component of human existence. It is well acknowledged that this feature ...More »
Item Type: Project Material | 54 pages | 664 engagements |
- 3.
THE ROLE OF INTERNAL AUDITING IN PROMOTING EFFECTIVE FINANCIAL ACCOUNTABILITY IN THE CAMEROONIAN PUB...
CHAPTER ONE INTRODUCTION Background of the Study According to the Institute of Internal Auditors (2018), internal auditing is a practice that is...More »
Item Type: Project Material | 54 pages | 658 engagements |
- 4.
STRATEGIES FOR IMPROVING INTERNAL AUDITING IN SMALL SCALE BUSINESSES IN YAOUNDE, CAMEROON
CHAPTER ONE INTRODUCTION Background of the Study Contemporary businesses must negotiate complex and constantly evolving contexts that present nu...More »
Item Type: Project Material | 54 pages | 597 engagements |
- 5.
OFFICE POLITICS: EXAMINING THE PSYCHOLOGICAL EFFECTS ON EMPLOYEES IN THE HOSPITALITY INDUSTRY OF CAM...
CHAPTER ONE INTRODUCTION Background of the Study Politics inside an organisation is unavoidable and has a substantial influence on the level of ...More »
Item Type: Project Material | 54 pages | 413 engagements |
- 6.
OFFICE POLITICS: ASSESSING ITS CONSEQUENTIAL EFFECT ON EMPLOYEE PRODUCTIVITY IN THE MANUFACTURING SE...
CHAPTER ONE INTRODUCTION Background of the Study Office politics refers to the deliberate efforts made by individuals to gain social influence on o...More »
Item Type: Project Material | 54 pages | 423 engagements |