A CRITICAL EXAMINATION OF THE IMPACT OF WORK-LIFE BALANCE ON EMPLOYEE JOB SATISFACTION IN INSURANCE COMPANIES IN CAMEROON

CHAPTER ONE

INTRODUCTION

1.1 Background of the Study

Nowadays, human resources are recognized as a crucial asset for organizations, indispensable for achieving competitive advantage and organizational objectives. Proper management of this resource is essential for organizational survival. However, the effective management of human resources can be pivotal in ensuring the commitment and involvement of employees, which in turn significantly impacts organizational performance (Dissanayaka and Hussain Ali, 2018). Opatha (2022) highlighted the importance of employee performance in executing job tasks, duties, and responsibilities, while Velnampy (2018) emphasized the role of motivation in performance, which is influenced by both capacity for work and willingness to work. However, the increasing demands of the office have made it more challenging to strike a balance between work and personal life. The idea of work-life balance is complex and includes balancing the demands of professional life with those of personal life, including family, friends, health, and spiritual growth (Bano & Wajidi , 2021). Nevertheless, achieving work-life balance is crucial in contemporary times due to demographic, technological, and environmental changes, alongside shifts in individual expectations and aspirations (Baral and Bhargava, 2020). According to Eby et al., (2018), work-life balance not only affects employee attitudes, behaviors, and wellbeing but also organizational effectiveness. This balance is particularly relevant to employees in Douala, where numerous individuals are employed in insurance companies, both in the public and private sectors in Cameroon.

Conceptually, work-life balance refers to the integration of work and personal life responsibilities, facilitated by initiatives aimed at creating a more supportive and flexible work environment (Eichler and Matthews, 2021). It entails ensuring that policies afford employees considerable control over their lives and employing flexible work practices to meet both business and employee needs. Acoording to Dissanayaka and Hussain Ali, (2018), the term ‘work-balance’ is commonly used to describe the equilibrium between work and non-work responsibilities, signifying that this balance aligns with individual preferences and circumstances. Therefore, a survey will be conducted to critically examine the impact of work-life balance on employee job satisfaction in insurance companies in Cameroon.

1.2 Statement of the Problem

In recent years, achieving a balance between work and personal life has become increasingly difficult due to mounting pressures in the workplace. Recognizing the impact of today's fast-paced work environments, there's been a surge in studies examining work-life balance on a global scale (Akeem, 2019). In Cameroon, many prioritize their careers, yet younger employees are embracing the concept of balancing work with personal life, seeking to delineate between the two. However, for some, achieving this balance seems unattainable, particularly in light of their circumstances, with older employees often prioritizing work demands (Žnidaršič & Marič, 2021). Notably, gender also plays a role in Cameroonian work-life balance due to traditional gender roles, with men concerned about providing for their families and women juggling work with household and childcare responsibilities ( Ejlertsson et al.,2021). Hence, it is in the light of these that the study seeks to critically examine the impact of work-life balance on employee job satisfaction in insurance companies in Cameroon.

1.3  Objectives of the Study

The main purpose of this study is to critically examine the impact of work-life balance on employee job satisfaction in insurance companies in Cameroon. Specifically, the study will;

A. Investigate the relationship between work-life balance and employee job satisfaction in insurance companies.

B. Assess the impact of work-life balance on  employee job satisfaction. 

C. Identify the factors influencing the work-life balance of employees in the insurance sector.

1.4 Research Questions

The following questions have been prepared for the study:

A. Is there a significant relationship between work-life balance and employee job satisfaction in insurance companies?

B. What is the impact of work-life balance on  employee job satisfaction?

C. What are the factors influencing the work-life balance of employees in the insurance sector?

1.5  Research Hypothesis

H0: There is no significant relationship between work-life balance and employee job satisfaction in insurance companies in Cameroon.

Ha: There is a significant relationship between work-life balance and employee job satisfaction in insurance companies in Cameroon.

1.6  Significance of the Study 

In Cameroon, insurance companies have a stake in keeping their employees happy and productive. Employee well-being and performance can be enhanced by implementing policies and procedures that take into account the relationship between work-life balance and job satisfaction.

Additionally, job satisfaction and work-life balance have a direct impact on Cameroonian insurance company employees. Studying this topic will assist employees understand how their personal and work life interact and what changes they might make to improve their general well-being and job satisfaction.

Further more, subsequent researchers will use it as a literature review. This means that other students who may decide to conduct studies in this area will have the opportunity to use this study as available literature that can be subjected to critical review. Invariably, the result of the study contributes immensely to the body of academic knowledge with regard to the impact of work-life balance on employee job satisfaction in insurance companies in Cameroon.

1.7 Scope of the study 

The scope of this study is boarded on the impact of work-life balance on employee job satisfaction in insurance companies in Cameroon. Geographically, the study will be delimited to employees of some selected insurance companies in Douala, Cameroon.

1.8 Limitation of the study

In the course of carrying out this study, the researcher experienced some constraints, which included time constraints, financial constraints, language barriers, and the attitude of the respondents. In addition, there was the element of researcher bias. Here, the researcher possessed some biases that may have been reflected in the way the data was collected, the type of people interviewed or sampled, and how the data gathered was interpreted thereafter. The potential for all this to influence the findings and conclusions could not be downplayed. 

More so, the findings of this study are limited to the sample population in the study area, hence they may not be suitable for use in comparison to other schools, local governments, states, and other countries in the world.

 1.9 Definition of Terms

Job Satisfaction: is the level of contentment or fulfillment an individual experiences in their job or occupation. It includes various factors such as the nature of the work, the work environment, relationships with colleagues and superiors, opportunities for advancement, compensation, benefits, and work-life balance.

Insurance company: is a business that provides insurance policies to individuals or organizations in exchange for premiums.

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